I originally started this company to sell my kids’ hand-me-down clothing. My husband was in grad school and student loans were coming to an end. We seriously had NO money. I started selling my kids’ clothing on Instagram and the stuff that was selling fastest was the clothing that I had made for them. I soon realized that I needed to create and sell clothing for a living. That is when RAGS to Raches was born.
This whole venture started in May of 2014. I first started with tees and eventually came up with the RAG, which has proven to be our premier item. As a mother of a wriggly toddler, I was over putting my little dude in one-pieces with snaps at the bottom. I loved the idea of a one piece but hated the hassle. So, I created my own. I wanted something that was comfortable and practical, while also being stylish. I felt that the piece I made fit the bill. Immediately I shared the piece with my Instagram friends and the response was amazing. I started selling more pieces and found myself sewing around 200 RAGS every three to four days. I started to realize there was a demand for this product and people loved it as much as I did so I hired a manufacturer.
I started from my parents’ basement, then moved into a house, hired a couple people and ran the business from my garage and bonus room. Now we are in a warehouse and just hired a company to take over fulfillment. I am designing clothes AND raising a family. My family is the most important and I feel like I have the best of both worlds. It has been extremely tough at times but I am lucky to be able to pursue something I have always wanted to do. As far as achievements for the business, here are a few of my faves: We were featured in British Vogue twice. American Vogue included us in ‘What the Cool Kids Are Getting This Holiday Season: The Most Stylish Gifts for Ages 0 to Preteen’, The Huffington Post nominated us for the ‘Top 15 coolest kid brands in America’ and we were just ranked one of the top 15 fastest growing companies in Utah. Recently we also aired on ABC's hit show Shark Tank and received three offers from the Sharks. Shortly after that we were featured in Forbes Magazine. This all started with an idea and a big dream. It is hard to believe sometimes what has happened. Super grateful.